While I await my developmental edits for Shadows of the Stage (any moment now) and The Shattered Moonstone (sometime in October) I've been dedicating my time to two important pursuits: writing new books and sharpening my marketing strategy. It’s a reminder that no one can love or hate my books if they don’t even know they exist. Effective marketing and branding are essential components of a successful writing career, and my experience has reaffirmed that.

My top recommendation for fellow authors is simple but powerful: Get help. The reality is, you don’t know what you don’t know. Navigating the world of marketing and branding can be overwhelming, especially when you’re also managing the creative process of writing. Working with a marketing professional has been a gamechanger for me. It has helped me clarify my brand identity, who I am as an author, and define the vision I have for my books. 

More than that, it’s influencing my social media presence. Ensuring it remains authentic to who I am while also strategically promoting my work. Social media isn’t just about posting pretty pictures or updates; it’s about storytelling, connecting with your audience, and building a brand that resonates. This initial step is just the beginning, but it lays a crucial foundation for the marketing efforts of my upcoming books, including those scheduled for release in 2026, as well as future projects.

As writers and creators, it’s easy to forget that writing a book is only part of the journey. Behind the scenes, you are also a small business owner—responsible for branding, marketing, and managing your career. Treat your author platform with the same care and strategic thinking as any business owner would for their brand. 

Investing in marketing help is about setting yourself up for long-term success. Building a recognizable brand, engaging with your readers authentically, and understanding marketing fundamentals are all essential to making your creative career sustainable and fulfilling.

Remember, your work deserves to be seen. With the right tools, guidance, and mindset, you can turn your passion into a thriving business that reaches the audiences eager to discover your stories.

Stay turned for more marketing updates and keep an eye on my socials as we  move things forward.