I’m about a year away from publishing my book, and surprisingly, the marketing process has already begun. As someone who isn’t naturally a sales or marketing person, this has definitely been a challenge for me. The idea of putting myself out there—showing my face online, reaching out to bookstores, and asking for support—feels unfamiliar and a bit intimidating. However, I realize that these steps are essential to let people know I exist and that I have a book they might enjoy.

Book marketing is a vital part of the publishing journey. It involves building an author platform, engaging with potential readers on social media, creating an author website, and developing a mailing list. It's also important to consider book launch strategies such as pre-orders, giveaways, and virtual events. Building relationships with bookstores and literary communities can help get your book into physical and online stores, increasing its visibility.

Additionally, leveraging reviews and testimonials, whether from beta readers, early reviewers, or book influencers, can significantly impact your book's success. Collaborating with bloggers and podcasts to feature your book can also broaden your reach. Remember, successful marketing isn’t just about sales; it’s about connecting with your audience and sharing your story in a genuine way.

While it’s definitely outside my comfort zone, I understand that consistent effort and authenticity are key. Embracing marketing now will help me create awareness and build momentum leading up to the launch. And for fellow authors who feel the same, know that even small steps can make a big difference in making your book a success. 

While you wait for my book - enjoy this picture from when I used to pole dance.